This offer launched on June 5th and in 6 weeks has done just under $400k in sales. Peak sales day was June 21st with over $28k in sales and currently hovering between $15k-25k/day from about $5k-7k/day in ad spend.

3 reasons this is working so well:

1 - Unique, "unbeatable" angle

The only reason I launched this offer is because I thought of the angle while I was on a flight, and thought it had a lot of potential.

Pulled out my laptop and started to research and see if anyone else was running it. There were a few small competitors but no one running serious volume, and not with the exact angle I had in mind.

What defines a great angle? A 1-sentence hook to an ad that promises something new, fast, and easy for customers to get results with.

That's what anyone with a problem is looking for:
- Vastly different to what they have tried before
- Has a rapid feedback loop from time to implementation to seeing tangible results
- Is reasonably close to their comfort zone, does not sound intimidating/scary

In the era of social media marketing your angle is much more important than your actual product/offer when it comes to your ability to attract interest, simply because your angle is how you get them into your "ecosystem" in the first place.

The odds are high that there are competitors selling the exact same "thing" as you. Your angle is your biggest differentiator. Your "guarantee" or your testimonials are great but everyone nowadays has those.

If you can get people off social media and into your world, you've already done most of the hard work. Now your mission is just to follow through and deliver on your angle.

Now having done this for 4+ years I knew from the start this angle was going to be a banger - in the past it's required a bit of tweaking and usually took 6-8 weeks to get it fully dialed in.

Important note: don't let ad network metrics deceive you here.

The worst mistake you can make is letting Google or Meta tell you what a great angle is.

Some of my best angles have mediocre CPMs/CPCs/CTRs but print profits for months.

Conversely, many angles that have had amazing CPMs/CPCs/CTRs will spend thousands and never get a sale.

I measure angles by 1 single metric and it's their return on ad spend - their ability to turn cold attention into dollars in the bank. Anything else is vanity.

2 - Obsession over the big needle movers

When launching/scaling the most important thing is having horse-blinder focus on the 20% of actions that will yield 80% of the results.

Your mindset should be "focus on the front". The things your first potential customers are going to see.

Don't worry about building an entire product/business brand right out of the gate. Focus ONLY on the things your first customers will see and experience, the rest can come later.

I created the foundation for the frontend funnel in the remaining 3 hours on my flight after I had the initial idea. 2 weeks later I had the first cold traffic ads launched on YouTube and Meta. I was able to launch rapidly by solely focusing on the big needle movers.

In my experience the 3 biggest areas of focus for a growing offer are, in order:
1. Your funnel AKA the sales system that bring people from cold lead to customer
2. Your ad AKA the first touchpoint you have with a cold lead
3. Your new customer onboarding experience

When I am launching or scaling something new I will put at least HALF my time and effort into the funnel/sales system, and split the rest of my time between the ads and the new customer onboarding experience.

This is because I always start with the end in mind - my goal is to have an automated system that can convert attention on social media platforms into dollars in the bank. I never marry myself to an individual platform or "method" of generating traffic and attention.

A good funnel (based on a great angle) will still perform with mediocre ads and mediocre fulfillment. Does that mean you should be satisfied with mediocre? That's up to you. I know that every department is vital for the long-term health of a business, but when just getting started this is where your focus should be.

Early on, focus on the things that will actually move the needle, so that you have the demand and proof-of-concept to feel confident building everything else around it.

3 - Aggressive speed to implementation

Following on the last point, your goal when scaling should be pushing things out the door every single day. New improvements, new tests, new changes are REQUIRED in the early stages of scaling.

Your biggest focus should be on collecting data. The big players in any industry win consistently over a long period of time because of their dataset and their ability to make growth decisions based on that data.

Done is always better than perfect. In direct response marketing, the only thing that matters is how people RESPOND. So all of your actions should be focused on getting live data from real people ASAP.

With this offer, proof of concept has been validated and there are some things that need cleaning up on the backend before further scaling. In any event I am very confident taking this to $2m/month by early 2025 and will be documenting the process for free in my FB group.